- Discovery
- Appointments
- Studio
- AI
- Pay
Investor Room · 2026
The digital infrastructure for bridal retail.
Revide starts by helping brides discover the right stores, designers and dresses, then turn that intent into a booked appointment. That marketplace becomes the front door to the connected operating, intelligence and payments layer for bridal retail.
- UK bridal store LOIs
- 100+UK bridal store LOIs
- HMRC SEIS Approved
- 1HMRC SEIS Approved
- Appointments tracked
- ~200Appointments tracked
01 · The problem
Modern brides expect a seamless digital experience. Bridal retail still operates like it’s 2008.
- 01
Discovery is disconnected
No central platform connects bridal discovery directly with appointment booking.
- 02
Booking is inconsistent
Most stores still rely on fragmented or manual systems. Only 31% can take bookings online.
- 03
Infrastructure is missing
There is no unified software, data and payment layer purpose-built for bridal retail.
- 04
Acquisition is expensive
Independent stores compete for attention across increasingly costly digital channels.
02 · The Revide ecosystem
Four connected layers.
One bridal journey.
Each layer solves a clear problem on its own. Together, they create the infrastructure and proprietary data graph the category has been missing.
- 01
Bridal discovery and appointments
Revide
The consumer layer where brides discover stores, designers and events, then move directly into booking.
- 02
Store operating layer
Revide Studio
A purpose-built CRM bringing appointments, brides, follow-up and store performance into one workflow.
- 03
Intelligence layer
Revide AI
Aurelia, matching, automation and analytics that improve as activity flows through the platform.
- 04
Payments layer
Revide Pay
Appointment fees, deposits and, over time, a route into more of the bridal transaction.
03 · Discovery & appointments
The marketplace is the
commercial wedge.
Bridal discovery is not passive browsing. It is the start of a high-intent journey. Revide helps a bride move from inspiration to a relevant store and a real appointment, giving stores measurable demand and giving the wider platform its first-party signal.
- 01
Discover
Explore bridal stores, designers, dresses and events in one focused destination.
- 02
Match
Use style, budget and location to narrow choice and reduce uncertainty.
- 03
Book
Move directly from intent into a live appointment through native or connected booking.
- 04
Learn
Every search, match and appointment strengthens store insight, AI and the data graph.
Discovery creates demand. Appointments make it measurable.
04 · Revide Studio
The CRM bridal stores should already have.
Generic software understands appointments. Revide Studio is being shaped around long consideration cycles, multiple visits, designer relationships, dress preferences and emotionally significant purchases.
From booking tool to operating layer
- 01
One bride record
Enquiry, appointment and follow-up context in one place.
- 02
Built around conversion
Visibility from first discovery to eventual purchase.
- 03
Connected by design
Works with Revide while remaining valuable as a store operating system.
05 · The data advantage
The graph no generic CRM
is positioned to build.
Revide can connect the products, businesses, people, intent and transactions that define the bridal journey.
- Marketplace activity reveals demand.
- Studio adds operational context.
- AI turns signals into intelligence.
- Pay closes the transaction loop.
06 · Revide AI
Intelligence that gets better with every interaction.
- AureliaGuided discovery for brides
- MatchingStyle, budget and location signals
- AutomationSmarter store workflows and follow-up
- Store intelligencePerformance and conversion insight
07 · Revide Pay
Own the moment intent becomes value.
Embedded payment infrastructure can power appointment fees and deposits first, with a route into future bridal transactions.
- 01Book
- 02Deposit
- 03Purchase
08 · Why now
Consumer behaviour changed.
The industry didn’t.
- 01
Bridal remains appointment-led, making booking infrastructure central.
- 02
Vertical software is winning because category-specific workflows matter.
- 03
Independent retail needs more efficient acquisition and conversion insight.
09 · Traction
Built before funding.
The foundations of the marketplace, store network and operating insight are already in place.
- UK bridal store LOIs
- 100+UK bridal store LOIs
- HMRC SEIS Approved
- 1HMRC SEIS Approved
- Appointments tracked
- ~200Appointments tracked
- Founder capital deployed
- £70k+Founder capital deployed
- Live Acuity integration plus native appointments where stores configure them.
- Built alongside a real bridal studio, from inside the industry.
10 · The Revide flywheel
Every part of the ecosystem strengthens the rest.
Better discovery brings more brides. More appointments make Studio more valuable. Richer operational and transaction data improves matching and intelligence. Better outcomes attract more stores and designers.
11 · Market & revenue model
A focused vertical.
Multiple revenue layers.
- EU bridal stores
- 10,500+EU bridal stores
- Annual appointments
- 5m+Annual appointments
- EU bridal market
- £2.9bnEU bridal market
Sources stated in pitch deck: CBI Market Intelligence using Eurostat data; SmartScrapers (2026).
- 01
Store subscriptions
Recurring SaaS revenue from bridal store infrastructure.
- 02
Events & visibility
Promoted listings, events and featured discovery.
- 03
Embedded payments
Transaction revenue through Revide Pay and booking deposits.
- 04
Data & analytics
Future AI tools for performance and conversion optimisation.
12 · Founders
Built by bridal store owners. Not outsiders.
Melissa Cooper Mulligan
Co-Founder · Brand, customer experience and bridal operations
Liam Cooper Mulligan
Co-Founder · Operations, growth and commercial strategy
13 · The £80k milestone round
Not simply what we will spend.
What Revide becomes.
Over the next 12 months, this round is designed to move Revide from an operating marketplace into the foundations of a connected bridal retail platform.
Investment sought
£80,000
- 01
Product
£28,000Studio moves from concept towards a usable store operating layer; Pay and AI foundations advance.
- 02
Demand
£22,000A stronger acquisition engine brings more high-intent brides into Revide.
- 03
Network
£12,000Founder-led sales and onboarding turn relationships and LOIs into active store workflows.
- 04
Infrastructure
£8,000Hosting, AI services, payments and security support a more scalable platform.
- 05
Execution
£7,000Operational, finance, legal and administrative capacity keeps the plan moving.
- 06
Resilience
£3,000A measured contingency protects delivery against unforeseen costs.
14 · Founder commitment
Capital already committed.
Conviction already demonstrated.
Revide has been built ahead of external funding, with an investment-ready structure already in place.
15 · Data room
Go deeper into the opportunity.
Documents are added as they are finalised. Locked items are pending confirmation.
The category is ready
Help build the infrastructure
behind bridal retail.
Request the deck, data room access or a conversation with the founders.