How Is a Bespoke Wedding Dress Made? Inside Freja Designer Dressmaking

What actually happens when you have a wedding dress designed and made entirely for you?

For Episode Two of Bridal IRL, we head virtually to Edinburgh to meet Mette Baillie of Freja Designer Dressmaking, a Danish-trained couture designer who has spent years creating one-of-a-kind wedding dresses for brides across the UK and beyond.

From the first conversation and initial sketches to fabric selection, toiles, fittings and the finished dress, Mette takes us behind the scenes of a process most brides never get to see. But our conversation isn't only about how a wedding dress is made. We talk about fast fashion, sustainability, changing bridal trends, the future of bridal fabrics and why Mette believes a bespoke wedding dress shouldn't begin with the designer's signature style.

It should begin with the person who's going to wear it.

From Denmark to Edinburgh

Mette's story begins in Denmark, where she studied couture design before briefly moving to England to work in womenswear pattern cutting and design for Marks & Spencer. But mass-produced fashion wasn't where she wanted her career to go.

At the time, fast fashion was accelerating and clothing production was increasingly moving overseas. Mette found herself drawn towards almost the complete opposite: creating beautiful, individual pieces that could be worn, loved, adapted and kept for years rather than clothing designed around an endless cycle of buying and replacing.

That ambition eventually brought her to Scotland. Mette had studied Scottish estate tweeds as part of her degree and established her studio in Edinburgh, initially creating clothing using materials including tweed, leather and suede.

Then a friend asked whether she could make her wedding dress.

She could.

One wedding dress led to another, and bridal eventually became a major part of what is now Freja Designer Dressmaking.

There's also a lovely story behind the name itself. When Mette arrived in Scotland, she was told that people might struggle to pronounce her Danish name and that she should consider another name for the business.

She chose Freja, the Norse goddess associated with beauty and fertility. Rather than using the English spelling, Freya, Mette kept the Scandinavian spelling with a J.

A little piece of Denmark in Edinburgh.

A wedding dress designed around you

Ask many bridal designers to describe their signature style and they'll immediately be able to tell you what makes one of their dresses recognisably theirs.

Mette takes a different approach.

For her, there isn't one definitive Freja wedding dress. What interests her is creating the right dress for that particular person, that particular venue and that particular day.

Someone marrying in a Scottish forest might need something completely different from a bride getting married on a boat in the Mediterranean. Their personalities are different, their bodies are different, the environment is different and the way they want to feel on their wedding day could be completely different too.

Mette's job isn't to impose a particular aesthetic on every person who walks through her door. Instead, she wants to understand their vision and use her experience as a couture designer to turn it into something that works for them.

That means considering far more than simply whether somebody likes lace or satin. Mette wants to understand the bride, their personality, body shape, venue, season, budget and the overall feeling they're trying to create.

It's couture built around the individual.

How is a bespoke wedding dress actually made?

This was one of the most fascinating parts of our conversation because having a bespoke wedding dress made begins somewhere completely different from visiting a bridal store and trying on an existing collection.

For Mette, it starts with a conversation.

A bride might arrive with a mood board or a collection of ideas, but Mette doesn't necessarily want them to arrive with every detail of the finished dress already decided. She wants to know about the wedding itself. Where is it happening? What sort of atmosphere are they creating? What do they feel comfortable wearing? Is there an area of their body they particularly love, or perhaps something they'd rather not emphasise? What sort of budget are they working with?

Those conversations begin to establish a direction before a single piece of fabric is cut.

Once Mette understands the person and the wedding, the creative process starts becoming more tangible. She'll source potential fabrics and laces before inviting the bride into the workshop. Different fabrics behave in completely different ways, so being able to see and feel them — and understand how they'll hang and move — becomes an important part of developing the design.

Mette then begins sketching.

The result isn't simply a drawing of a beautiful wedding dress. It's the beginning of their wedding dress.

And before that wedding dress is made in its final fabric, something else comes first: the toile.

A toile is essentially a test version of the dress, created using inexpensive fabric and based on the bride's individual measurements. It allows Mette and the bride to see how the design actually works on her body before committing to the final material.

The neckline can be changed. The size and shape of the skirt can be adjusted. Seams can be moved and details repositioned. As Mette explains in the episode, sometimes moving something only slightly can completely change the way a dress looks on the person wearing it.

Once everyone is happy, the real dress begins.

The design is recreated in the chosen fabric and the bride returns for further fittings. The hem is pinned, buttons or zips are positioned and lace motifs, embellishments and other details can be placed exactly where they work best.

It's a very different process from taking an existing wedding dress and altering it to fit. With bespoke, the dress itself has been developed around the person from the beginning.

When should you start?

Mette admits that Freja has accepted some rather ambitious deadlines over the years — sometimes to the horror of her team — and says they have occasionally produced dresses remarkably quickly.

Her preferred timeline, though, is around a year before the wedding.

Interestingly, that's not because the dress physically takes twelve months to make. Mette likes meeting a bride at roughly the same time of year as the wedding itself because so many of the surrounding details are similar.

The temperature is similar. The light is similar. The flowers in season are similar. Even how we feel about clothing and our bodies can change between the middle of winter and the height of summer.

If you're sitting in Edinburgh at Christmas trying to imagine yourself at a beach wedding the following June, you're naturally in a very different mindset.

A year gives the bride and designer the opportunity to think about the wedding in its proper context, while still leaving plenty of time for the design itself to evolve.

Couture, trends and the future of bridal fabrics

Of course, creating individual pieces doesn't mean completely ignoring fashion.

Bridal moves through trends just like the wider fashion industry. We're currently seeing plenty of drop waists, corsetry and lace, and those ideas will eventually evolve into something else.

But Mette doesn't particularly look towards fast fashion to decide what's coming next.

She looks towards couture.

During our conversation, she describes what the fashion industry calls the "pyramid effect". New and sometimes outrageous ideas begin with a relatively small group at the top of fashion before gradually filtering down, becoming more popular and eventually reaching the mass market.

Mette would rather look at what's happening at the top of that pyramid and then interpret those ideas for the individual person standing in front of her.

That same willingness to look ahead applies to fabrics.

Mette has always loved working with silk, but she's increasingly interested in how alternative and more sustainable materials are developing. She talks about organic cotton tulle and the enormous improvements in some recycled polyesters, which she says can now be considerably better quality than the synthetic fabrics available when she first started her career.

And things are getting even more interesting.

New fibres are being developed from plants and vegetables, including orange fibres and bamboo. They're not necessarily ready to replace traditional bridal fabrics across the industry tomorrow, but Mette is watching them closely. As manufacturers improve their texture, quality and drape, she believes we could see much more of these materials appearing in bridal over the coming years.

Why independent bridal still matters

Sustainability has been part of Mette's philosophy since long before Freja became predominantly associated with wedding dresses.

And bridal raises an interesting question.

For many people, their wedding dress will be the most expensive item of clothing they ever buy. Should we therefore think more carefully about where it comes from and how it has been made?

Mette believes we should.

She talks openly in our conversation about the environmental and human impact of mass production and why a wedding — one of the happiest and most personal days in somebody's life — is an opportunity to make purchasing decisions that reflect their wider values.

That doesn't mean there's one correct way to buy a wedding dress. For some people it might mean commissioning something locally. For others it could mean reworking something that already exists.

Mette is already seeing younger brides bring in their mother's wedding dresses and ask her to transform them into something modern and personal. Rather than the original dress disappearing into storage for another generation, the fabric and story can become part of something new.

It's one of the reasons she's optimistic about the future of independent bridal.

Younger generations are increasingly conscious of overproduction, waste and where the things they buy actually come from. That creates an opportunity for independent designers, dressmakers and bridal stores to offer something mass production struggles to replicate: people, knowledge and skills.

People who understand fabrics and construction. People who can listen to an idea and understand what someone is trying to achieve. And people who can turn that idea into something that didn't previously exist.

Bridal for the individual

There's another important consequence of Mette's approach.

Because Freja isn't working from a predetermined sample collection or an idea of what a bride is "supposed" to look like, the studio can work with people who haven't always felt particularly well catered for by mainstream bridal.

Mette works with older brides and talks about creating outfits for many same-sex weddings. She also discusses working with transgender clients and the importance of giving them the same bridal experience and individual attention as anyone else.

There isn't a predetermined idea of who a Freja bride is supposed to be.

That's rather the point.

The person comes first.

And perhaps that's the thread running through our entire conversation with Mette. Whether we're talking about sustainability, fabrics, trends, body shapes, venues or the construction of the dress itself, the answer always seems to come back to the individual.

Not what does a Freja wedding dress look like?

But what should your wedding dress look like?

Watch Bridal IRL: Episode 2

In Episode Two of Bridal IRL, Revide founder Liam Mulligan talks to Mette Baillie of Freja Designer Dressmaking about her journey from Denmark to Edinburgh, the story behind Freja, couture design, how a bespoke wedding dress is created, bridal trends, sustainable fabrics and why there's an exciting future ahead for independent bridal.

Watch the full conversation above.

Discover Freja Designer Dressmaking

Freja Designer Dressmaking is based in Edinburgh, Scotland, creating bespoke wedding dresses and individually designed clothing for clients from across the UK and further afield.

Discover Freja Designer Dressmaking on Revide to learn more about Mette's work and make contact with the studio.

Bridal IRL is a Revide original series introducing the people behind independent bridal.

Discover. Connect. Book.

Full Transcript

00:00.00

Liam @ Revide

ah the second episode of Inside the Bridal Studio with me, Liam, from Revide. We'll talk a little bit more about Revide later on. um But I'm joined this week by Metta from Freya, designer, dressmaker. Now, I'm unsure, Metta, how your name came about, the Freya part. So welcome, first of all.

00:21.07

Mette Freja Designer Dressmak

Thank you.

00:21.21

Liam @ Revide

Second, tell me how the name came about and go on, tell us loads about yourself.

00:26.33

Mette Freja Designer Dressmak

So I'm Danish and I moved to Scotland many, many years ago. And I always knew i wanted to do couture design. I've got a degree in couture design from Denmark, where I'm from. I worked briefly in England doing women's wear pattern cutting and design for Marks and Spencer. um But I was like, no, I want to do one-off and I want to do like that. That's that's where my love is. So I came to Edinburgh and I set up my studio here.

00:53.62

Mette Freja Designer Dressmak

And everyone said, no one no one will be able to say your name and everything. You need to find another name. So I ended up with Freya. And um Freya in in English is spelled with a Y, but that's a registered trademark.

01:04.82

Mette Freja Designer Dressmak

So I spelled it in the Scandinavian way with the J. And Freya is the Norse goddess of beauty and fertility, if you know about the Scandinavian mythology. So she ah she gives the name to Friday.

01:14.51

Liam @ Revide

Love that.

01:16.42

Mette Freja Designer Dressmak

and friday So and yeah, so that's why.

01:19.88

Liam @ Revide

Ah.

01:19.98

Mette Freja Designer Dressmak

Yeah.

01:22.26

Liam @ Revide

Ah, so um I suppose talk to us about your journey then. Why do you think you wanted to go into them one-off pieces rather than ah the multiples like the M&S's of this world?

01:25.80

Mette Freja Designer Dressmak

Yeah. Yeah.

01:30.46

Mette Freja Designer Dressmak

yes

01:34.68

Mette Freja Designer Dressmak

So it's like you i'm I'm slightly old and I think that, and you know, i mean, I've had my business for a long time, but at the time when I started, the whole ah fast fashion was really accelerating and I really disliked every single bit about it. And so many reputable companies had produced in the UK, were moving to really... um Unspicable places in the in the Far East and not treating people nice and then also pushing this, buy, buy, buy, get more, get way at once, you know, blah, blah, blah.

01:59.77

Liam @ Revide

Yeah. Right.

02:08.70

Mette Freja Designer Dressmak

And I completely disliked that and I wanted to turn that around and do the... the opposite. And I actually did. So I've got a degree in Couture Design from Denmark and I did my dissertation in Scottish estate tweets.

02:22.61

Mette Freja Designer Dressmak

So I came to Scotland and I studied the whole, I don't know if you're familiar with, like obviously in in Scotland there's tartan and people have got a tartan connected to their name, but there's also estate tweets.

02:30.39

Liam @ Revide

Yes. and

02:34.99

Mette Freja Designer Dressmak

So basically each estate in Scotland have got their own tweet. And so I was writing about that and I, wanted to create beautiful, lasting personal pieces of clothing that people could hold on to years and adapt and live in and just, you know, have as a really good piece instead of buying rubbish that they could only wear a few times.

03:02.42

Mette Freja Designer Dressmak

So I actually set up my business with that sort of view to make tweeds with leather and suede on and everything and a friend asked me, oh, could you make my wedding dress house? I suppose I could, you know, and and also, like, my couture design background is is also, there's quite a lot of, like, costume in that, so and a lot of people think of wedding design as, wedding dress design as and fashion, but it's actually more related to costume, because you can imagine all the corsetry, and all the, you know, there's a lot of, like, different sort of a period eras in in in bridal wear as opposed to like just normal fashion so this came in really handy and I started to make wedding dresses and now made wedding dresses for very many years and also mother of bride has become a really big thing for us as well so so that's how it sort of came about we still make tweed jackets and we still try to you know we have got ah a bunch of ladies that come twice a year and get you know a little mini wardrobe for spring and then come back and and then we can build on that you know every year so that that's really nice as well

03:13.63

Liam @ Revide

Yeah. Hmm.

03:53.04

Liam @ Revide

Yeah.

03:57.41

Liam @ Revide

Great. Mm-hmm.

04:04.92

Liam @ Revide

me

04:11.42

Liam @ Revide

And the enthusiasm about it, ah you can see, everyone can see the enthusiasm you have about what you do. Why do you think that you didn't just stop at one wedding dress when that person asked you?

04:18.62

Mette Freja Designer Dressmak

yeah

04:25.18

Liam @ Revide

Why do you think that actually you then have gone on to do more and more and more of it? Why why are you so enthusiastic?

04:30.68

Mette Freja Designer Dressmak

the 100% for one main reason it's because a lot of people they say oh what's your signature dress and what's the dress you like to make and there is no such thing because for me the the important thing is to make the perfect dress for that person for that venue for that day because that's going to look really different if you have you know a forest wedding in um in the Scottish forest or if you're on a boat in, um, in the Mediterranean, you know, so that's, that's the whole thing for me.

04:47.07

Liam @ Revide

Yeah.

05:02.18

Mette Freja Designer Dressmak

It is not about me and my style and everything, but it's to tap myself into that person's, um, vision for their wedding. What will suit them best?

05:13.37

Mette Freja Designer Dressmak

How do I dress them so that they are enhanced both in their personality and in their, uh, you know, their genetic body makeup, but also in the actual style and vibe and feel that they want for their wedding.

05:25.40

Liam @ Revide

Yeah.

05:27.01

Mette Freja Designer Dressmak

That's what I love. So that's why I can't just do one because it's each one is like about the individuality and, and so on for each one. So, so that's why I can't stop.

05:37.23

Mette Freja Designer Dressmak

Yeah.

05:38.10

Liam @ Revide

And there must be a process then that you go through with each individual bride and a person who comes for for for for something from you. What does that process look like?

05:47.51

Mette Freja Designer Dressmak

Yeah.

05:49.98

Mette Freja Designer Dressmak

So most of the time people contact me in advance and say I'm getting married, this is date. or and they book an appointment, usually I want to speak to them in advance, have maybe a Zoom call or and ah emails back and forward.

06:05.13

Mette Freja Designer Dressmak

Sometimes they have like a mood board and they don't need to have a finished sign of address. I actually don't like that. But for me, it's important to to get a vibe for what they are as a person, the vibe for the wedding, you know.

06:14.54

Liam @ Revide

Yeah.

06:18.57

Mette Freja Designer Dressmak

And as I say, you know, is it is it a key cathedral wedding? Is it a, you know... um in the forest? Is it a festival? where You know, I want to know this and because the thing is when you get it made, it can be kind of overwhelming because there is and anything is possible. It's also good for me to have an idea of the budget. It's also a good idea for me to have an idea, you know,

06:44.54

Mette Freja Designer Dressmak

Not necessarily dress size, yeah it's also helpful, but also like how they're made up. Are they an hourglass? Are they an apple shape? Or, you know, just do they absolutely hate their arms, you know? And, you know, so so just because we can work around this, you know, that's not a problem, you know?

07:01.02

Mette Freja Designer Dressmak

So and once I've got that, then I would invite them into my workshop and we have a meeting and and I usually have found fabrics and maybe maybe some specific laces and everything. And again, because there's so much choice, I need to get nailed down a little bit that we've got a bit of the right direction before we sort of get started. And then we start and I've sketched up and I show them different things and I say, you know, this fabric behaves like this. I've got some samples here where people can see how things hang if they're cut in a certain way and get a feel for different things. And then I sketch up and say, this dress and this lace and this fabric, is this this much? Or maybe they have a suit or maybe they have, you know. And then usually they say, yes, please, let's go ahead.

07:48.15

Mette Freja Designer Dressmak

And then I've already taken their measurements and then I make a twirl, like I make a sheet fabric version of the dress that they are going to wear. So we can sort of check the neckline, this the size of the skirt, where the joints going on the seams? Do they flatter?

08:06.46

Mette Freja Designer Dressmak

um to be um where does Any placement of details, where does it start? so Because sometimes it's just a small movement of a detail can can change really how you look.

08:18.30

Mette Freja Designer Dressmak

So once we played around with that and we're happy with that, we make the real one in the real fabric, ask us the bride to come back and try that so on again. And we pin the hem, we pin where the buttons, zip, whatever is going, perhaps this like motifs or any decoration and stuff, fix exactly where that's going.

08:35.83

Mette Freja Designer Dressmak

And then we finish it and they come back and try it unfinished.

08:38.39

Liam @ Revide

okay

08:38.75

Mette Freja Designer Dressmak

So that's the process.

08:40.60

Liam @ Revide

and and And that process can be any amount of time, depending on the bride's timeline?

08:45.37

Mette Freja Designer Dressmak

Yeah.

08:46.22

Liam @ Revide

Or do you say, actually, I really like six months or three months or whatever it would be?

08:49.84

Mette Freja Designer Dressmak

Yeah. I would say, like, we sometimes have said yes to ridiculous timelines, you know, and just because it was an exciting project and my staff are like, don't do it again, you know. so sometimes we've done it really quick. I would say, like, we would probably always ask for, ah like, a minimum of four weeks. and But...

09:08.54

Mette Freja Designer Dressmak

My preferred timeline is a year. Not that we work on the dress for a whole year, but but the reason why I think if you come and speak to you to me about your dress a year before, the temperature is the same.

09:11.97

Liam @ Revide

OK.

09:22.21

Mette Freja Designer Dressmak

The light is the same. How you feel about how much... how How's your tan? you know how is What flowers are in season?

09:27.96

Liam @ Revide

Yeah.

09:31.18

Mette Freja Designer Dressmak

you know All these things. um I think it can be really hard if it's Christmas and really cold and you organize a beach wedding for June. you know I think it can be really hope because you're in another mindset.

09:41.93

Mette Freja Designer Dressmak

you know So for me, it's really good to have the year.

09:45.59

Liam @ Revide

Yeah.

09:45.72

Mette Freja Designer Dressmak

ah But it's not always necessary and we wouldn't necessarily start like a year before but it's up to be some people are very last minute with things some people are very early but i think once you've got your dress fixed it's usually a lot easier to fix a lot of other things like plan a lot of other things around that because you know oh this is what that's like and you know this is good.

10:08.86

Liam @ Revide

okay i mean You say that um you wanted to move away from fast fashion, but you must have your eye on the trends because, of course, bridal fashion does move us as well.

10:17.03

Mette Freja Designer Dressmak

Yeah. Yeah.

10:19.38

Liam @ Revide

were We're very much in kind of drop waist and lace and corsets at the minute.

10:22.07

Mette Freja Designer Dressmak

yeah

10:23.94

Liam @ Revide

How how much have you got to take that into account?

10:28.28

Mette Freja Designer Dressmak

I would say I probably don't look at the fast fashion. I probably look at the couture because I think that the in fashion we call it the pyramid effect.

10:33.23

Liam @ Revide

Couture.

10:38.11

Mette Freja Designer Dressmak

Like there's a very small amount at the top of the pyramid that can afford the outrageous fashion. And then it kind of gets more popular and more watered down as you come down.

10:44.31

Liam @ Revide

Yeah.

10:48.23

Mette Freja Designer Dressmak

And I think often the fast fashion is slightly watered down. I like to look at the couture and see the direction there and then adapt them to my clients.

10:56.02

Liam @ Revide

Nice.

10:57.46

Mette Freja Designer Dressmak

i would I would much rather look at it that point of view. I think it's kind of watered down when it comes to fast fashion.

11:04.89

Liam @ Revide

And you're very much in ah the beating heart of Independent Bridal, which is something that ah I'm massively passionate about, as you can see behind me.

11:10.12

Mette Freja Designer Dressmak

Yeah.

11:14.93

Liam @ Revide

and and and and And I know we are the team at Revidar. Why is it important? Why is Independent Bridal important?

11:24.73

Mette Freja Designer Dressmak

i I just think that it's probably the most expensive garment you're going to buy in your life, you know. And I just think that there's a lot of talk about, like...

11:37.33

Mette Freja Designer Dressmak

conscientious purchases and things like that and I just think it's the happiest day of your life like would you really want to put your money into child labor and you know all that whole would you not really want to be that that what you've done is a sustainable conscientious choice for your happy day for me what you do in one thing is what you do in everything so if you're

11:38.42

Liam @ Revide

Yeah.

11:51.64

Liam @ Revide

Yeah.

12:06.84

Mette Freja Designer Dressmak

live a conscientious and and and environmentally friendly life, then you would also make such choices on the day. that That's how I feel about it.

12:17.46

Liam @ Revide

And are are you as passionate about the future of independent bridal as as as I am? I'm not putting you on the spot here, but you know i are you you you kind of you're confident and comfortable and passionate that that there is ah there is a huge future for independent bridal.

12:25.18

Mette Freja Designer Dressmak

no

12:33.46

Mette Freja Designer Dressmak

I do think that I i think

12:37.82

Mette Freja Designer Dressmak

I think there will always be like the fast fashion and stuff, but I do think that the young people of today, I think they are very different to to our generation.

12:40.47

Liam @ Revide

Yes.

12:45.97

Liam @ Revide

Mm-hmm.

12:46.98

Mette Freja Designer Dressmak

I think they're very much aware of the issues with overproduction and like all the sort of wastes that that contributes to. So I think they ah are very much in on a different path.

13:01.78

Mette Freja Designer Dressmak

So I do think that they're very much looking at, you know,

13:02.00

Liam @ Revide

Yeah.

13:05.27

Mette Freja Designer Dressmak

and bringing their mom's dress in and get that made into something modern. And I think they will always be needs for our skills and our and creative input to things like that and I mean we can adapt to like vegan silks and all these kind of things that is up in the times where the I think a lot of the sort of fast fashion big production places they can't really be bothered with that sort of side of it you know they sort of pretend they are but they aren't really you know

13:40.12

Liam @ Revide

And I'm pretty sure you're not allowed to have favourites. I'm pretty sure you're not allowed really to say, oh you listen, that was my favourite design. Have you got a favourite material to be working with? If somebody comes in and goes, right, Meta, I want my dress completely made out of tulle or I want it completely made out of ah silk or whatever it may be.

13:59.77

Mette Freja Designer Dressmak

Yeah. So silk is says like, yeah, I mean, I love silk and silk is a lot of different things.

14:00.83

Liam @ Revide

Is there something you go, you think, that's me? Yes.

14:06.60

Mette Freja Designer Dressmak

You know, they are a lot of different materials and I absolutely love silks.

14:06.84

Liam @ Revide

Yes.

14:12.09

Mette Freja Designer Dressmak

ah I like chew, but I don't particularly like a man-made fiber chew. I've got a beautiful organic cotton chew that I think is so beautiful and just looks completely different to the, I mean, I think some some really cheap wedding dresses, they they literally shower curtain materials is more expensive, you know, and I'm just like, and when I set up my business many years ago, I was i was so snobby.

14:19.90

Liam @ Revide

nice

14:37.92

Mette Freja Designer Dressmak

I almost wouldn't work in any other than silk. Whereas today, I do actually think some of the polyesters you get today, especially recycled polyesters and things that are man-made, which have been made sort of quietly sustainable, they are much nicer quality.

14:48.37

Liam @ Revide

All

14:56.30

Mette Freja Designer Dressmak

And and I don't wrinkle my nose over there. I'm actually happy to use them, you know.

14:59.11

Liam @ Revide

right.

15:01.54

Mette Freja Designer Dressmak

And then there's new fibers coming in made from like... orange fibers, all different vegetable fibers, you know, and and that's something we're watching. it's It's not that mainstream yet, but it's something we're watching very closely. And and that I think that is very much the future of like bamboo and things. And it's just about getting them the right sort of texture and and feel for the for the wedding industry. But that's I'm sure that's something we'll see the next few years.

15:35.74

Liam @ Revide

And that leads me really nicely on to sort of my second to last question, I suppose, in that what does the future of Freya look like?

15:46.90

Mette Freja Designer Dressmak

I think it' it is that thing about working individually with brides and working on on bride's vision like we're not interested in doing just a completely like and you know copy a wedding dress from you know it's just not our interest but to work and just work with with the brides individually, get them to and fulfill their whatever crazy yeah vision they have for their wedding or or just maybe turn down, you know.

16:04.21

Liam @ Revide

Yeah, yeah.

16:21.82

Mette Freja Designer Dressmak

And and we we just do... I think we do that very well. We do like brides that are slightly older, which are not catered for. We do a lot, a lot, a lot of same-sex weddings. We've done a lot of transgender people. And there's a lot of these people that's not really catered for. And we love giving them the bridal experience um and just work with them and give them, you know, their dream dress and make them look amazing on the day. That that that is where we're heading, doing what we love and what we do well.

16:54.68

Liam @ Revide

The more diversity, the better, I would say, in in in in our world.

16:56.57

Mette Freja Designer Dressmak

Oh, absolutely.

16:58.44

Liam @ Revide

um we We absolutely adore it. And and again, I make the point, you can tell that from from speaking to you, your enthusiasm for it flows out of you. I suppose, as really, my my nearly my last question is, where can people go?

17:13.28

Liam @ Revide

They're watching this, watching it on YouTube, they're watching clips on on Instagram and Facebook. Where can they go to find out more about you and and to make contact with you?

17:23.32

Mette Freja Designer Dressmak

Well, it's Freya Designer Dressmaking. We're in Edinburgh. um We have a lot of people that actually travel to come and see us. We we have a lot of brides in London, Bristol, and also like Europe that come and get. It's fairly cheap to fly to Edinburgh. but um And as as you could see, it's only a few visits, actually. And if you came for a few days in Edinburgh, we had booked it in an advance. We could really make...

17:49.62

Mette Freja Designer Dressmak

we could make it in a couple of visits you know so um that's what to do we've got a busy social media scene with just the same Freya designer dressmaking so you can find us there join us and see what we do because you'll be gobsmacked with the variety of stuff that we do

17:49.91

Liam @ Revide

Yeah.

18:06.39

Liam @ Revide

Yeah, i well, I mean, I'm um um ah pretty obsessed with scrolling through your socials at the minute. So I see that that you do some some fantastic, fantastic stuff.

18:12.66

Mette Freja Designer Dressmak

thank ah

18:16.05

Liam @ Revide

so so So it's all well done to you.

18:16.60

Mette Freja Designer Dressmak

you thank thank you thank you

18:18.57

Liam @ Revide

And, and you know, long may you you remain in Edinburgh um and and and doing the fabulous stuff that you do.

18:26.90

Mette Freja Designer Dressmak

Thank you so much. Thank you.

18:27.86

Liam @ Revide

ah You're very welcome. You're very welcome.

18:29.24

Mette Freja Designer Dressmak

and

18:30.02

Liam @ Revide

Genuinely, thanks. And also, of course, you can find Meta in ah and her fantastic creations and make contact on our Revide platform. That's one of the reasons why Meta and I are in touch. um If you've got any questions about Revide, please reach out to us us direct as well.

18:44.33

Liam @ Revide

It just leaves me to say, Meta, thank you so much. Genuinely, it's a really pleasant 20 minutes ah time for

18:47.06

Mette Freja Designer Dressmak

Thank you. Thank you. It was lovely to, i love when people show interest in my work.

18:54.17

Liam @ Revide

ah No more interested than me.

18:55.02

Mette Freja Designer Dressmak

My baby.

18:56.17

Liam @ Revide

Somebody more even more interested than me who won't be wearing one of your designs in the near future. well So that's all right. um So wonderful. Thank you so much. Thanks, everyone, for joining us.

19:06.33

Liam @ Revide

And we will see you again next time.

19:06.74

Mette Freja Designer Dressmak

Pleasure. Amazing.

19:09.24

Liam @ Revide

Bye.

19:09.11

Mette Freja Designer Dressmak

Absolute pleasure. Thank you. Bye.